
A lead magnet is an item given away for free in exchange for contact information. Essentially you offer something valuable to your people and they subscribe to your list to receive the gift. Win-win! Quizzes make fabulous lead magnets for a few reasons. Learn more on the next page.
A scored quiz works based on a total score that a quiz taker gets as they go through a quiz. This works well when added to a membership site and/or course to assess a member's progress.